Pimlico Dental
Privacy Policy
How we collect, use and protect your personal information.
Last updated: July 2026
Pimlico Dental Care Ltd ("we", "us") is committed to protecting the privacy of our patients and website visitors. This policy explains what personal information we collect, how we use it, and your rights under the UK GDPR and Data Protection Act 2018.
Who we are
Pimlico Dental, 124a Regency Street, Victoria, London SW1P 4AP. Telephone 0207 233 5600, email info@pimlicodental.com. We are the data controller for the information we hold about you.
Information we collect
- Contact and identity details (name, address, email, phone, date of birth)
- Dental and medical history necessary to provide safe treatment
- Appointment, treatment and payment records
- Enquiry details you submit through our contact form
- Limited technical data from your visit to this website (see our Cookie Policy)
How we use your information
We process your information to provide dental care, manage appointments and payments, meet our legal and regulatory obligations (including GDC requirements), and respond to your enquiries. Our lawful bases include the provision of healthcare, contract, legal obligation, and legitimate interests.
Sharing your information
We only share your information where necessary, for example with specialists to whom you are referred, laboratories, or where required by law. We never sell your data.
How long we keep it
Dental records are retained in line with NHS and professional guidance (generally at least 11 years for adults, or until age 25 for children, whichever is longer).
Your rights
You have the right to access, correct, or request deletion of your data, to object to or restrict processing, and to data portability. To exercise any right, contact us using the details above. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.